Monthly Archives: October 2011

A Trail of Breadcrumbs: Never Let ‘em Forget Where They Are

Right up there next to “never letting an online shopper forget who your client is” in the Web Developer’s Top Three Rules to Live By is: Never let ‘em forget where they are. Again, something of a no-brainer in basic … Continue reading

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Swapping the Store for the Mall: How to Increase Your Referrals

There’s an old saying that bears repeating, even if it’s a little grim: there’s more than one way to skin a cat. Pet lovers and animal rights activists the world over need not get their dander up—the only kind of … Continue reading

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What Is a Chargeback?

As a web developer offering your clients e-commerce merchant accounts that allow them to accept credit card payments online, you’re probably aware that the term “chargebacks” rivals the word “boogeyman” in the merchant’s lexicon of frightening nouns. For this reason, … Continue reading

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The “Shiny Object Factor”

One of the best tips for ensuring that your clients don’t lose a customer in the all-important final moments before closing a sale is by employing what we’ll call the Shiny Object Factor. What Is It? Everyone’s familiar with it. … Continue reading

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Exploring the ABCs of Credit Card Processing

Becoming well-versed in the subtle nuances of the credit card payment processing business requires a web developer to learn a veritable new lexicon of terms, phrases and—get ready for it—concepts, some of which would warp most brains. Here are just … Continue reading

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Giving Your Clients the Tools They Need: Generating Reports

Not everyone can run a business well. But just about anyone could drive a business into the ground, given the inclination, lack of know-how, and the freedom to do so. As a web developer serving a multitude of online businesses … Continue reading

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More Things to Look for In a Good Merchant Services Provider: Integrity and Reputation

When helping your clients come up with a list of considerations to help them decide which provider best meets the needs of small business merchant accounts, it’s always an invaluable point to stress the importance of going with reputation and … Continue reading

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Credit Card Skimming: What It Is, and How You Can Help Prevent It

Content: With so many people concerned about the safety of using credit cards to make purchases online, it’s always illuminating—for web developers, online merchants, and online shoppers alike—to stop a while and meditate on certain aspects that prove that online … Continue reading

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