As a sales tactic, it’s not enough to proclaim that your clients will get the best possible merchant account service in the known universe. If you take that approach, you run the risk of coming off both juvenile and insincere. (Besides, merchant accounts are only known to exist on Earth, thus making your claim to some intergalactic top-ten list all the more insincere.) If you really want your customers to see the light, help ‘em make a list of the most important things to look for in an MSP, then let them run a merchant account comparison.
Ensuring Good Support
It’s rarely something that any of us think about until the very moment that it’s needed, and in that way, ensuring the presence of reliable support is a lot like buying insurance. You hope you’ll never need it, but it’s good to know it’s there in case. Therefore, determining what kind of support is available should always be a major consideration for your clients.
Multiple Avenues of Support
A credit card processing account with only one available avenue of support is the equivalent of an athlete with access to only one doctor. From time to time, your clients are going to need a specialist. Merchant Focus offers separate phone support for merchant account and payment gateway issues, email support, chat-enabled forums, and comprehensive FAQs. By comparing that against the competition, your clients should arrive at a decision quickly.