Believe it or not, when it comes to offering your clients top-notch web design and hooking them up with a world-class merchant account service, the developer with the lowest price doesn’t always win. This is a statement that flies in the face of everything you’ve probably come to believe about businesses and “the bottom line,” but it’s evident everywhere you look.
People don’t always base their financial decisions on what’s cheapest. Just look at the cars we drive, the gadgets we buy, the food we eat, the homes we live in, and the doctors we visit. Cheaper—with very few exceptions—rarely means better. The same goes for the services that small businesses hire out, especially when it comes to an area as important as web design and having a merchant account they can rely on to enable them to deliver high-quality service to their own clientele.
Put simply, encouraging your clients to compare merchant accounts based on cost might be an effective method of winning over a small percentage of them. But what the vast majority of merchants are really looking for is a way to outdo their competitors without losing their shirts in the process. Your services as a web developer don’t necessarily need to be cheap—they just need to match the quality of what you’re offering.