Online merchants who are looking for credit card merchant services may find themselves gravitating toward Google Checkout out of a desire to minimize difficulty of use and overall cost. But as anyone with any sort of business savvy can tell you, cheaper isn’t always better… or simpler, for that matter.
International Customers? A Tough Nut to Crack
One of the major drawbacks to using Google Checkout is that merchants practically have to be web developers themselves in order to figure out how to configure their account to allow international customers to purchase.
If your client is ready to compare merchant accounts, it’s important to remind them that enabling Google Checkout for international customers is a relatively complex development process. Google Checkout also assesses additional fees on transactions for international sales, which is fine and dandy if all your client’s business is generated domestically; it’s not a realistic expectation for any merchant who wants to explore the great financial possibilities of selling their product globally.
Lastly, there’s no such thing as interchange plus pricing for merchants who utilize Google Checkout as their method of credit card acceptance. When your client signs up for a Merchant Focus account, they’re opening themselves up to savings that no merchant in their right mind would pass up.