There are some really great marketing strategies you can suggest to your clients to help them boost sales by driving customers to their websites. Online shoppers have a tendency to spend more time browsing, and have the ability to buy much higher volume if given the ability to shop from the comfort of their homes and not limit themselves to what will fit in a single hand-held basket or shopping cart. And then there are those who buy less frequently due to the fact they don’t always have the time to travel across town to visit their favorite shop. In the end, your clients’ main concern should be giving their customers no reason not to buy.
Your clients can drive traffic to their websites (or bring online customers into the store) by offering coupons. Suggest giving all in-person shoppers a coupon that can only be redeemed at the merchant’s online store. The reverse can be accomplished by giving coupons to online buyers for discounts at the store’s physical location.
Building a website registry that allows customers to create login IDs and rack up rewards points is another effective strategy your clients can employ, all the while saving on credit card processing fees through their affiliate merchant status. It’s a clever marketing ploy that feeds on itself and generates an increased stream of sales.